Search Engine Optimization (SEO)

What  is  Search engine optimization (SEO) ?

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion.
Why does my company/organization/website need SEO?
The higher a website ranks in the results of a search, the greater the chance that the website will be visited by the user. This gives the site a valuable web presence.

More than 8 out of 10 Internet users look on search engines to find information and the products or services they want to buy.

• Up to 85% of searchers ignore paid listings.
• 63% of the top natural (organic) listings get click throughs.
• Natural (organic) search results convert 30% higher than Paid Inclusions .
• 11.8% of Google traffic will click on a site in the second page of  results.
• Paid inclusion costs are rising (over 37% higher from last year)
• A new study from the University of Southern California’s Center for the Digital Future has found that:

 “Internet is perceived by users to be a more important source of information for them —over all other principal media including television, radio, newspapers, and books.”

The Alrayes SEO Approach And Deliverables

Alrayes SEO Campaigns begin with a thorough setup process that includes an extensive keyword analysis, on-page and off-page optimization  techniques to make the websites search engine friendly.

We target different kinds of search, including image search,  local search,  video search and industry-specific vertical search engines.
This  includes the following deliverables:

Keyword Research Current Site Ranking Report. Title Tag Optimization Robots.txt Optimization W3c Validation Working on HTML Source Code Monthly SEO Report

PageRank Sculpting Local Search Engine Submission hCard Integration Updating Pages for Local Searc Image & Hyperlink Optimization Header Tag Optimization Search Engine Friendly Content.

Social Bookmarking Video Submission RSS Feeds Search Engine Sitemap Creation Google Analytics (Statistics) Continuous Efforts For Maintenance of SEO Program. Calculation Of  ROI (Return On Investment)

At  Alrayes  we commit ourselves to an open and transparent approach to SEO. Our SEO services help you get your site a listing in the major search engines for the relevant keywords as high as possible with all the possible SEO ethical ways.

We do  not use any unethical or black hat methods of SEO like cloaking, doorway pages, keyword stuffing, hidden text, external landing pages, link farms, or spam of any kind. Some SEO companies use all or some of the above mentioned unethical ways to optimize a site. Such methods if detected by the search engines will make them exclude your site from their listings permanently.

Hence, the best way is to follow the patient and perseverant path of ethical SEO and have a confirmed position in the search engines. This surely assures targeted  traffic  and  more  valuable visibility  on the net.